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Re-Launch
BRIEF
Put a smile on people’s faces as Sydney Airport welcomed back travellers as the world began to re-open post Covid 19. The objective was to reignite a sense of excitement for travel and instil a feeling of safety.
RESPONSE
We designed an engaging and interactive customer journey beginning the moment passengers entered the car park through to boarding the plane. A combination of bespoke builds, tailored messaging, custom signage, and unique photo moments – you couldn’t walk through our giant neon rainbow and not smile. We created experiences at key points throughout the terminals – a rainbow staircase, a 3 metre tall ‘paper’ aeroplane and cheeky signage had people not only smiling but pausing to take a picture.
