Westfield Sydney

Leveraging our local artist network, we brought Pitt St Mall to life with aviary-inspired neon installations, featuring animatronic peacocks, cockatoos, and parrots. The vibrant marquee showcased a dynamic day-to-night transition through soundscapes and lighting. This creative direction influenced our brand lockup, including a lively color palette, unique bird graphics, and a custom campaign logo. The brand guidelines ensured consistency across signage, marketing, and promotions.

Complementing the impactful artwork were 20 customized picnic tables, glowing furniture, and a feathered swing for photo opportunities, creating a colorful jungle-like atmosphere. A captivating parade, followed by roving entertainers, stilt-walkers, LED jugglers, and roller skaters, marked the program’s kickoff. Launch weekend featured a family-friendly Easter movie night under the stars with bean bag chairs, movie snacked giveaways and themed entertainers.

Throughout the week, the marquee hosted office worker-oriented workshops like sound therapy, stretching, and origami for relaxation. Families enjoyed the space during evenings and weekends, with kids’ entertainers, giveaways, and craft workshops. Live bands, roving musicians, and a community piano painted with a jungle theme added a lively musical touch. Local muralists painted four sides of our custom-built art cube, with visitors participating through a QR code to vote for their favorite mural. The campaign significantly increased Pitt St Mall visitation, garnering positive feedback and prompting a return for a second iteration just six months later.