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Clubhouse
BRIEF
lululemon came to us to elevate their presence at the Gold Coast Marathon. The Clubhouse event serves as a pre- and post-marathon gathering, offering runners a unique space to connect, prepare for the race, and celebrate and recover afterward.
RESPONSE
We transformed the QT Gold Coast Rooftop by integrating the lululemon brand and campaign elements into every aspect of our design and execution. This included entry track floor decals, product display and try-on zone, a custom-built fuel bar, a podium photo moment, custom ping pong tables, and prominent logos and billboards throughout the venue. Our cohesive setup was designed to host a variety of sessions and activities that catered to the diverse group of runners over the marathon weekend.
