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Melbourne Cup
BRIEF
Bring to life the 25 Martin Place precinct in collaboration with precinct retailers for the annual Melbourne Cup racing event through placemaking, styling and entertainment.
RESPONSE
We tied in 25 Martin Place and Aperol brand colours to create a cohesive aesthetic. This creative was applied across all activation elements, from florals to floating pond branding and furniture in the space, as well as providing curated entertainment options with custom costumes and choreography tailored to the venue and its demographic.
