Crown Sydney

Crown Sydney

Lunar New Year

BRIEF

Create a series of custom installations to celebrate the Year of the Rabbit across both the public areas and private gaming rooms at Crown Sydney.

RESPONSE

We curated an elevated brand experience for an iconic Australian venue. Achieved through unique custom build, bespoke design and a rare collaboration with international couture fashion atelier Bowie Wong. The installations transformed the spaces, and it was no small task over 500m of tulle, 5 kilograms of crystals, 1000 units of custom magnolia decals, custom human size rabbits expertly colour matched to their outfits with gold ears for good luck. A visual narrative that demands attention, and sure to bring everyone a little luck!