Basketball zone Athleisure Eastlands

Eastland

Athleisure

BRIEF

Create an engaging campaign to celebrate and promote the launch of Eastland’s new athleisure precinct.

RESPONSE

We designed three separate sports themed activations encouraging customers to explore the new precinct. Featuring a boxing photo moment, custom neon basketball court and sneaker customisation station, these three locations were tied together through 140 metres worth of track style wayfinding decals which travelled through the entire precinct and spanned across two levels.