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Mick Fanning Charity Golf Day
BRIEF
The Mick Fanning Charity Golf Day featured an 18-hole course, with each hole sponsored to raise funds for those affected by the devastating 2022 Northern Rivers Floods. lululemon aimed to create a memorable experience for guests, boost user-generated content engagement, provide a unique gifting experience, and enhance the overall vibe of the event.
RESPONSE
We designed a multifunctional set featuring a striking photo moment with a larger-than-life branded golf ball, perfect for team photos. The back of the set included a product storage solution for gifting items. Teams enjoyed playing on the repurposed lululemon mini golf set, aiming to win lululemon golf attire before heading to the tee-off zone to try their luck at hitting a shot closest to the giant Min Woo Lee cutout for the grand prize. A DJ booth added to the high-energy atmosphere as teams navigated the course in their custom carts.
