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Lunar New Year
BRIEF
GPT tasked us with developing a Lunar New Year campaign across four centers, featuring two distinct interactive concepts to be rolled out over a three-year period. These concepts will share a cohesive visual identity and will rotate between centers over the coming years.
RESPONSE
We created two engaging interactive concepts: Plinko and a contempory take on a Wishing Tree. Each concept was brought to life with a bright, bold colour palette, accented with traditional touches of red and gold, to engage guests and capture the vibrant spirit of Lunar New Year in centre.
For the Wishing Tree concept, we designed a Wishing Wall with layered details, allowing customers to participate in the wish tag tradition. Customers could choose a colored ribbon and a gold wishing tag to add their heartfelt wish, weaving a tapestry of dreams and aspirations onto the Wishing Wall, symbolizing the manifestation of their hopes for the year ahead.
With the Plinko set design, customers had the opportunity to discover their fortune for 2024 by dropping a Plinko token, represented as a lucky Chinese Gold Coin – the Lunar New Year symbol of good luck, wealth, prosperity and good fortune – into a giant Plinto game. As the token landed, customers would collect their lucky red envelope and discover their prize!
