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Bondi. Set. Match
BRIEF
Transform the Level 6 area into a Summer Tennis Zone featuring a pop-up live site, streaming the Australian Open on a large screen. The goal was to create a cozy space with branded deck chairs for shoppers to relax and catch some tennis action. To boost foot traffic, they sought an attention-grabbing and shareable branded photo opportunity on Level 4, drawing attention to the activities unfolding on Level 6.
RESPONSE
In an impressive three-week timeframe, we conceptualized and custom built a 2-meter high TV wall on Level 6, featuring a massive 85-inch screen that breathed life into the space while streaming all the tennis action! The feature wall showcased intricate custom raised letter detailing and a striking tennis racket prop, overlayed in the vibrant colors of the Australian Open. Anchored by a lively blue Astro turf flooring, the addition of plush Westfield-branded deck chairs transformed the area into an inviting haven, urging viewers to unwind, relax, and immerse themselves in the excitement of the tournament. To elevate the experience, we installed a larger-than-life tennis ball photo moment on Level 4, generating social media buzz, sparking excitement, and enticing customers to explore the activities on Level 6.
