Menu
Fruit Nation
BRIEF
The overarching objective of the brief was to stimulate both visitor spending and foot traffic, strategically aligned with the redevelopment launch and AW fashion campaign. The objective was to a deliver unique, compelling and tactical focused in-centre activation that drives centre traffic, sales, PR and a positive guest experience.
RESPONSE
We rolled out a tailor-made activation geared towards interaction and those spontaneous moments of fun that appeal to all ages. Six interactive pods, each channeling a unique fruit vibe. Guests got to dive into these fruity realms, getting hands-on with activities that not only entertained but also fostered engagement and memorable experiences. The creative inspiration was bright, festival-style aesthetics injecting a burst of fun and color into the center, perfectly mirroring the arrival of the spring/summer vibe. It was all about blending interactive zest with a vibrant atmosphere, making it a lively experience for everyone.
