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Tony’s Chocolonley Chocolatey Love-A-Fair
BRIEF
Forward Agency approached us to bring to life a Chocolatey Love-A-Fair, celebrating the new collaboration between Ben & Jerry’s and Tony’s Chocolonely. The goal: curate a two-day event at a prominent Sydney location to launch their new product range and educate guests on their shared commitment to eradicating injustice within the cocoa industry.
RESPONSE
Choosing the Overseas Passenger Terminal against the stunning backdrop of the Opera House was a no-brainer for our immersive activation. We designed an engaging customer journey with a playful mini-golf course, the thrill of the King of the Hammer game, and the show-stopping 3.5-meter inflatable ice cream pint—all woven seamlessly around the principles of ethical and sustainable cocoa farming.
Guests indulged in the latest collaboration range of ice cream and chocolate bars from the Ben and Jerry’s truck. To mark the occasion, attendees had the chance to get a complimentary tattoo—a lasting symbol of their commitment to the shared mission of both brands, making them integral to the journey toward positive change.
