Nike x WWC23

We collaborated with eleven World Cup teams, transforming their basecamp hotels and training facilities throughout the tournament. Product customisation sessions offered athletes the chance to collaborate with local artists, personalising Nike footwear and apparel. The hotel takeovers included exclusive player lounges, makers’ studios, gym and recovery area takeovers as well as coffee, smoothie and nail services. Our services spanned across thirteen locations in seven cities, serving 254 athletes.